Incident Communication Templates You Can Copy
Ready-to-use templates for status page incident updates: investigating, identified, monitoring, resolved, degraded performance, maintenance notices, and post-mortems — with the reasoning behind each.
By the QUICCSTATUS team · Updated
During an incident, writing is the last thing you have spare brain for — which is exactly when vague, panicky updates get published. Fix it by deciding the wording before the outage. Below are templates for every stage of an incident, ready to paste into your status page and adapt.
One principle behind all of them: every update answers three questions — what's affected, what we know, when we'll update next. If an update answers none of them, don't post it.
Stage 1 — Investigating
Post this within minutes of confirmed impact. Its job is acknowledgment, not diagnosis.
Don't guess at causes here. An early wrong cause ("database issue") gets quoted back at you for the rest of the incident.
Stage 2 — Identified
Include the workaround if any exists — it's the single most useful thing you can give an affected user.
Stage 3 — Monitoring
Resist resolving the moment graphs dip. A resolved→reopened incident reads much worse than thirty extra minutes of "monitoring".
Stage 4 — Resolved
The apology matters and costs nothing. The duration matters because users will compute it anyway — better it comes from you.
Degraded performance (not a full outage)
Planned maintenance notice
Post ahead of time as a maintenance window, not as an incident — your uptime stats and your users' trust both depend on the distinction.
Third-party outage affecting you
Name the provider and link their status page — it converts "their fault" from excuse into verifiable information. It's still your incident to close out.
Mini post-mortem (for the incident timeline)
Three lines is enough for most incidents. The "what we're changing" section is what separates a post-mortem from an apology.
Style rules that make all of these work
- Times with timezones, always — "14:30 UTC", never "this afternoon".
- User symptoms, not internals: "uploads are failing", not "the queue is backed up".
- Commit to the next update time — and hit it, even if the update is "still working on it".
- One incident per user-visible problem. Don't merge unrelated breakage into a mega-incident.
Pair these templates with automated uptime monitoring and alerts so you learn about incidents before your users do — templates only help if you know it's time to use them.
Put it into practice
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